News
Visible Technologies in the News
7.1.09
Visible's geographic visibility into social media discussions
TruCast is a tool that helps you understand the nature and intensity of conversations about your organization. Since you really can't put a coherent plan together about social media if you don't understand this, nor can you alter your strategy if you don't monitor how your actions are impacting those conversations, such a tool will become increasingly useful.
What was that new feature, you ask? It's one that's pretty simple, but which has obvious applications. Version 2.8 includes a page view that illustrates the volume and sentiment of conversations by region and country.
[ focus Article ]
6.27.09
Your Social Media Reputation Is Visible
What's the first thing you do when you want to find information quickly about a person, company, or subject? Considering the medium in which you're reading this, you're likely among those who immediately search for that kind of information online. After scanning the first page or two of results that a typical search might produce, you're at least able to get some sort of impression about your search subject -- which means those top results can severely impact a company's reputation.
[ destination crm.com Article ]
6.24.09
TruCast 2.8 released for social marketers
By monitoring conversations this way, marketers can then jump into conversations, add their input or correct misconceptions about their brand before negative statements can grow into huge problems.
[ bizreport Article ]
6.16.09
Xerox embarks on social media monitoring program
"There was a lot of chatter on the Web as well as in the mainstream media," Bartlett said. "We decided we really wanted to get involved in a listening exercise and monitor the ramp-up as this product became available." Xerox began with a small deployment of TruCast, a social media monitoring and analysis tool from Seattle-based Visible Technologies Inc. Based on the early returns, Xerox is now considering expanding its social media monitoring to the wider organization, more holistically.
[ SearchCRM Article ]
6.11.09
Visible Technologies Offers Tools to Boost Search Reputations
There's no such thing as bad publicity, right? The people at Visible Technologies beg to differ. The Bellevue, WA social media analysis and management company is launching a suite of services, called TruReputation, designed to help companies and individuals do everything possible to diminish negative material from the top pages spit out by search engines.
[ ClickZ Article ]
6.09
The Right Way to Integrate Social Media Into Your Marketing Plans
No matter where you turn, social media tools are jostling for marketers' attention. Each one promises to be the most efficient way to deliver messages and customer service online, as well as build brand value. Many marketers, inspired by media coverage, tend to jump on the latest emerging channel - whether it is a blog, Twitter or another social platform. But there's a better way to approach social media marketing and engagement.
[ PRSA Article ]
5.29.09
Like Lambs to the Slaughter
"It was a clever way to drive branded conversation," says Blake Cahill, svp of marketing at online brand management firm Visible Technologies. "Unfriending people certainly got attention." And, he adds, the brand tied the app back into something tangible that could drive people into the restaurants.
[ adweek Article ]
5.21.09
World Wide Networking
Social networking online can be as time-consuming as attending events in person and networking, but there are now companies that can be your virtual eyes and ears. Visible Technologies in Seattle, Washington, automatically tracks all social media conversations about your company, gathering them from across the Internet.
[ NACS Online Article ]
5.21.09
Step 1 to real CRM 2.0: Listening
But while organizations ponder the excuses for not getting involved with social media, the conversations about their companies are already in progress. Not long ago, those conversations didn't matter, says Blake Cahill, the senior vice president of marketing for Visible Technologies.
[ Inside CRM Article ]
5.09
Your Customer is Talking - To Everyone
The roots of business intelligence relate to customer connection. From the early days of BI, organizations have tried to understand the attitudes and intentions of consumers so they could improve products and services, price them appropriately and plan operations and finances accurately. From sales forecasting to customer retention, demand planning to trade promotion management, critical BI data revolves around the consumer. True, supply chain analytics, budgeting and other areas are relatively independent of consumer data, but best-practice companies covet accurate sources of data about their current and potential customers.
[ Information Management Article ]
4.24.09
Twitter Connects Microsoft With IT Pros
Microsoft also relies on Visible Technologies' TruCast to monitor buzz for Vista and Windows 7, for example, and connect with people who might influence buying decisions. The application identifies "influential" bloggers and the number of people they reach. "We look for them and connect," Rose said. "It has allowed us to build relationships with people who have built successful Facebook and Twitter groups."
[ Online Media Daily Article ]
4.15.09
TruCast: The "Truest Measure" of Social Media Visibility
Seattle-based Visible Technologies has packaged a powerful suite of services under the name of TruCast, Last month it walked away with the 2009 Industry Achievement Award from the Washington Technology Industry Association for Commercial Service of the Year.
[ seattle24x7 Article ]
4.6.09
Monitor, Track and Participate in Social Media: Visible Technologies Michael Spataro
Companies must learn to listen but marketing today is not just about listening says VP Mike Spataro. It is all about connecting and building a one-to-one relationship with customers.
[ Marketing Voices Article ]
4.1.09
Overheard: Your Social Customer
Ex-Microsoft BI heavyweight finds his groove in the social world as CTO of Visible Technologies
[ Information Management Article ]
4.09
Strictly influential
Seattle-based Visible Technologies has two key platforms: TruCast - an engagement and monitoring solution, which enables companies to listen to and learn from what consumers are saying about their brand in the blogosphere and social media communities; and TruView - a reputation management solution, which lets users manage their search engine reputation and brand online.
[ The Wire Article ]
3.30.09
What You Don't Know Can Kill You
The challenge of business intelligence today is enormous: Companies are struggling to not only find and mine data but to also mold it into information that ultimately becomes actionable information used to grow their business.
[ b-eye-network Article ]
3.30.09
Microsoft uses TruCast to build community for Windows 7
It's a powerful engagement tool. We not only find the posts we're interested through a keyword but we can see people talking about Windows Vista vs. Windows 7. We can use the same tool to directly respond to and track the conversation in the post. We've found it's been a valuable tool for communicating with the more powerful influencers and finding the smaller influencers we wouldn't otherwise see.
[ ZDNet Article ]
3.25.09
Visible, Wetpaint, Ontela and AdReady win WTIA awards
The winners, announced at a gala event at the Paramount Theatre, also marked the group's 25th anniversary: Commercial Product or Service of the Year: Visible Technologies for its TruCast social media analysis platform.
[ The Seattle Times Article ]
3.25.09
The curse is over: A night at the WTIA's Achievement Awards
Commercial Product or Service of the Year: Once again, I missed out by going with the largest company: Concur. (I learned my lesson for next year.) At the end of the day, it was Visible Technologies and its TruCast technology that took home the top prize. At least Visible had a connection to Concur, since newly-appointed CEO Dan Vetras sold Captura to Concur in 2002.
[ TechFlash Article ]
3.16.09
Marketing campaign sinks Cruise Critic
"People are looking to people online to validate a purchase," says Blake Cahill, senior vice president of marketing at Visible Technologies, whose clients include Microsoft and Panasonic. Cahill cites a recent Forrester Research report that states three in four U.S. online adults now participate in or consume social content at least once a month. This means more companies will be using social media as a tool to spread their message.
[ MSNBC Article ]
3.12.09
Best-in-Class Companies Are Tapping into Social Networking, Aberdeen Survey Finds
Leading companies use a number of approaches to identify the individuals and to track changes in their influence over time. For instance, platforms like Visible Technologies' TruCast help brands including Microsoft, GM and Hormel to measure the effectiveness of social interactions.
[ TMCNet Article ]
3.9.09
Podcasts: Social Media Buyers Guide: Insights from Technology Vendors
Join SMC Founder Chris Heuer to hear leading technology vendors share their top three pieces of advice for individuals and organizations evaluating and purchasing social media technologies, services and media. Panelists will also share the three most important questions they recommend asking any social media consultant, agency or other solutions provider. Special guests include Blake Cahill of Visible Technologies and Alan Lepofsky of Socialtext.
[ Blog Talk Radio Article ]
3.6.09
Visible Technologies upgrades social media platform
New features include dashboard summaries offering at-a-glance views of a brand's metrics; new topic summaries that help visualize online sentiments concerning selected topics; increased dashboard performance; redesigned navigation; and expanded keyword search.
[ B to B Article ]
2.25.09
Podcasts: Bill Baker, CTO of Visible Technologies
Bill Baker provides an overview of Visible Technologies and gives interesting examples of how companies are using what they learn from social media. He also describes what to keep in mind when using social media to support decision making.
[ BeyeNetwork Article ]
2.23.09
Getting More Than You Searched For
"You can't do SEO in a vacuum," says Blake Cahill, senior vice president of marketing for search optimization company Visible Technologies. "It's important for a company to align its search strategy with other data sources," like CRM. "A lot of times SEO is viewed as a promotional tool, but the data collected from it can be mapped against customer behavior data and other known data you already have."
[ 1to1media Article ]
2.15.09
Track Your Success
Seattle-based Visible Technologies already provides big brands with a powerful toolset that allows them to monitor multiple channels for topics relating to their products, brands or campaigns.
[ AMA Article ]
1.26.09
WTIA Announces Finalists for 14th Annual Industry Achievement Awards
This year, the local technology community will determine the winning organizations and individuals via an online voting system. The 21 finalists that will be competing for votes beginning February 23 are: Commercial Product or Service of the Year: Concur, INRIX, Visible Technologies
[ WTIA Release ]
1.1.09
Blogged Down? How to manage your meeting's reputation online
"In today's world, people can go out and comment, and it's there for everyone to see and can impact you as you go forward trying to promote the event," says Blake Cahill, senior vice president of marketing for Visible Technologies, a Seattle-based brand management firm.
[ M&C Article ]
