News
Visible Technologies in the News
11.11.08
Society for New Communications Research Joins with Iraq and Afghanistan Veterans of America and the Ad Council on Social Networking and Online Community Initiative for Iraq and Afghanistan War Veterans
The Society for New Communications Research is lending its resources to this unique initiative. SNCR Senior Fellows Adrian Chan and Katie Paine and SNCR Vendor Council member Visible Technologies are donating their time, expertise and technology to analyze and measure the effectiveness of the campaign and its online components.
[ SNCR Release ]
10.9.08
Search Is About Much More Than Being Found
According to Cahill, 90 percent of users only look at the first page of search results. If a company's website is fighting for placement against negative listings or irrelevant matches, it's hard to get noticed and stand out as a leading brand or expert within an industry.
[ 1to1 Media.com Article ]
10.7.08
Visible Technologies Ties With Marketing Firm
Seattle-based visible Technologies, a venture-backed provider of Internet brand and reputation management services, said Tuesday that it has linked with social media marketing and online publicity agency M80. According to Visible Technologies, the two have expanded a strategic partnership.
[ Northwest Innovation.com Article ]
9.22.08
Monitoring Your Brand and Reputation Online
One way that companies can take an active role in their online reputation management processes is to ensure that all online mentions of them going forward project the messaging and images that they prefer. Of course, creating strong products and providing stellar customer service can also help you get positive online press.
[ newsfactor.com Article ]
9.22.08
Keep It Short: Five Ways Businesses Can Leverage Microblogging
Some commentators have dismissed the Twitters of the world as places where the self-absorbed waste time writing about the mundane, but many reputable companies don't see it that way. H.R. Block uses Twitter to build its brand by talking taxes with its audience. Zappos CEO Tony Hsieh has more than 7,000 followers and gives away shoes as part of his Twitter feed.
[ MediaPost.com Article ]
9.8.08
Pilgrim's Picks for September 8
Visible Technologies will host a free webcast about search engine reputation management...
[ Marketing Pilgrim.com Article ]
9.4.08
Michael Dell 'Friends' his customers
Consumers are noticing the change too. The latest quarterly figures from the University of Michigan's customer satisfaction index show that Dell is at the top of the rankings again for Windows PC makers, as rivals HP (HPQ, Fortune 500) and Gateway sink. According to a study Dell commissioned from measurement firm Visible Technologies, negative sentiment toward the Dell brand has dropped from 48% in 2006 to 23% today. Even some of Dell's harshest critics are softening a bit after the company's recent online moves. Ben Popken, editor of the Consumerist blog, says, "They've been downgraded from evil to bumbling."
[ Fortune Article ]
9.1.08
Is social media really for everyone?
Interacting with customers is nothing new. Social media is simply a new channel for customer interaction, offering promise and potential pitfalls. Before diving in, brands and compa nies need to evaluate if they are ready.
[ DMNews Article ]
9.1.08
Denial is Not and Option
Effective monitoring and engagement in the online era
[ The Strategist Article ]
8.28.08
5 Ways to Leverage Microblogging
Big things often come in small packages. Consider microblogging, the emerging short-message medium offered by such sites as Twitter, Pownce, Plurk and FriendFeed.
[ emarketing and commerce Article ]
8.10.08
Crest Brushes Up Tagline With Help from YouTube
The campaign is another instance of how brands are increasingly turning to consumers for creative content, said Blake Cahill, svp-sales and marketing at Visible Technologies, Seattle. These ideas are often "many times more creative than what their own agencies deliver," he said.
[ BRANDWEEK.com Article ]
8.8.08
"Brands Should Seek Out Their Internal Social Media Champions" featured on the WOMMA word
People in your company are probably already enthusiastically talking about you -- on their own time, without incentive, and because of a genuine passion they have for your company. According to this post from the VisInsights blog, companies should be actively seeking these folks out. Blogger Mike Spataro of WOMMA member company Visible Technologies also lists some ways of identifying your company's own internal social media champions -- so that you can give them the tools and input they need to be most effective.
[ WOMMA.org Article ]
8.8.08
Pilgrim's Picks for 080808
Visible Technologies has named former Microsoft guru as its CTO.
[ Marketing Pilgrim.com Article ]
8.5.08
Microsoft distinguished engineer crosses lake for Visible Technologies
A score for Pioneer Square brand management startup Visible Technologies: The company has hired Microsoft's Bill Baker as its chief technology officer. Baker isn't just another 'softie leaving for a startup. He's among Microsoft's 36 elite "distinguished engineers" and a honcho in its standout SQL group.
[ Seattle Times.com Article ]
8.5.08
Brief: Microsoft's BI general manager leaving
Baker, who led the team that built the Office PerformancePoint Server and has led the SQL Server BI unit, will be leaving at the end of this month to become chief technology officer at Visible Technologies. Seattle-based Visible Technologies provides online brand management services and tools for activities such as blog monitoring and word-of-mouth marketing.
[ Computerworld.com Article ]
8.5.08
BI Executive Bill Baker Leaves Microsoft
Bill Baker, one of the most visible and long-serving members of the Microsoft Business Intelligence team, is leaving the company at the end of August to become CTO of Visible Technologies, a text-mining and analytics-related services startup based in Seattle.
[ Intelligent Enterprise.com Article ]
8.5.08
Roundup: Maveron's fruit drink bet, a new clean tech fund, Sweat365, etc.
Visible Technologies has named Bill Baker -- a former Microsoft employee who ran the company's SQL Server Business Intelligent Unit -- to the position of chief technology officer.
[ Seattle P-I.com Article ]
7.30.08
Targeting Influentials
Forging a truly interactive dialog between marketers and consumers has been the central premise and promise of online media. Yet, as Blake Cahill, vice president of marketing at Visible Technologies, explains below, faced with a new reality in which thousands, even millions of consumers are engaged in active, often passionate conversations and communities about products, most brands remain tone deaf and tongue-tied in their response.
[ MediaPost.com Article ]
7.17.08
With ad sales slowing down, it's time to sort out your social life
Despite the growth of the advertising market looking set to slow, social media is still leading the way. However, it can be a double-edged sword...
[ mad.co.uk Article ]
7.14.08
iPhone fanboys eager for the latest
Partnerships: Seattle-based Visible Technologies is teaming up with Beyond Interaction, a unit of MediaCom, to provide companies with different ways of tracking and measuring usage of social media.
[ Seattle Times.com Article ]
6.16.08
The latest iPhone takes GPS in an exciting new direction
GPS isn't new technology, but it's gaining new allies. Apple's recently updated iPhone added GPS capability, which the first version lacked. Its users will be able look up locations and obtain live traffic information. It also opens doors for companies to develop iPhone applications that leverage the GPS technology.
[ PRWeek.com Article ]
6.9.08
Dell's Hearing Test
Pearson's team had a mandate to not only communicate Dell's viewpoint, but to help customers who are having problems. It started with figuring out who was talking about Dell. It turned out quite a lot of people were: over 15,000 posts mention the company per day. So Dell implemented blog-monitoring software from Visible Technologies. Now, when someone blogs about a problem with a Dell product, it's routed to a member of Pearson's team. The unit, acting as what Pearson calls "an early warning system," can respond to as many as 100 posts in a day.
[ Adweek.com Article ]
6.5.08
WebU: Your Statistics Are Vital
In case you missed it back in March, a few people got their hands on a document that leaked out from Google. This document outlined the Quality Rating Guidelines for Google's army of search query "Quality Raters" and while it didn't yield any ohhhs and ahhhs about search-quality signals we didn't know, one piece in particular caught my eye because it ties in very nicely with the growing Online Reputation Management business.
[ MediaPost.com Article ]
6.4.08
Expert Q&A: Blake Cahill, Visible Technologies
Monitoring is simply not enough; it's about joining the conversation and measuring the impact that it has. The most common measures that we see people focused on are: volume of conversations, overall sentiment of conversations, number of key influencers participating - or not, and impact that the client is having by creating conversations.
[ PRWeek.com Article ]
6.2.08
Community, Mobile and Oh-So-Much Unused Data
Digital Media Editor for min, min's b2b and min's Digital Media Report What with last week's boxscores and the recent CBS-CNET deal, there have been a number of stories and items on my radar waiting to be covered. Let's play a little digital catch-up this week. Taking the Community...
[ minonline.com Article ]
6.2.08
Social media presents a balancing act for marketers
"At the end of the day, companies are realizing that social media is the voice of the consumer and they need to have a mechanism in place to listen to that voice," said Blake Cahill, SVP of sales and marketing for Seattle-based Visible Technologies, whose TruCast technology, including the recently launched TruCast2.0, is being used by Dell, Microsoft. Hormel Foods, Panasonic and other top consumer companies to track online consumer chatter.
[ DMNews.com Article ]
6.2.08
Visible Technologies introduces TruCast 2.0
Visible Technologies launched the latest iteration of its TruCast platform, TruCast 2.0. The social media monitoring and engagement platform offers further enhancements to analysis, scoring response features, and business intelligence reports, spam rating, a new data browser, among other features.
[ PRWeek.com Article ]
6.1.08
Ben & Jerry's, Sunkist, Indy Jones Unwrap Facebook's 'Gift of Gab'
Blake Cahill, svp-sales and marketing at Visible Technologies, Seattle, which tracks social media, said applications such as this thrive in an online space because they rely on one of society's oldest communication media: word-of-mouth. "Word-of-mouth has been around since the caveman asked the other caveman where the saber-toothed tiger was," said Cahill. "When it comes to brand marketing, consumers trust friends and family first, and then independent reviews."
[ Brandweek.com Article ]
5.30.08
For Dunkin', a Tempest in an Iced-Coffee Cup
"Often the counterstory can become bigger than the original story," said Adam Selig, the chief executive of Visible Technologies, which helps companies handle their reputations online. "That's something you have to be very careful about in social media."
[ New York Times.com Article ]
5.29.08
Pilgrim's Picks for May 29
Visible Technologies has launched Trucast 2.0, a major update to its social media measurement service. VT has Dell, Microsoft, and Panasonic among its customer base...
[ Marketing Pilgrim.com Article ]
5.29.08
UW student wins Microsoft contest and gets to go to Paris to collect it
Also disclosed Wednesday is an impressive list of customers using its products to monitor and manage their online reputations, including Microsoft, Panasonic, Hormel and Dell.
[ Seattle Times.com Article ]
5.29.08
Buzz-Monitoring Platform TruCast Launches New Version
Now, with the launch of TruCast 2.0, the technology has been improved to monitor and discover even more online conversations than before. According to the company, TruCast now currently harvests and analyzes nearly 70% more data than any other competing applications. The technology they use delves into the social conversations that are taking place - reading through comments, follow-up comments, and more to determine the relevance and attitude of each item it finds.
[ ReadWriteWeb.com Article ]
5.28.08
Visible Technologies releases 2.0, names Microsoft and other key clients
A milestone today for the Pioneer Square Web analytics startup: It released version 2.0 of its TruCast software that companies can use to monitor and enage in blogs, forums and other online social media.
[ Seattle Times.com Article ]
5.15.08
Why Twitter Matters
Businesses, of course, are more interested in what Twitterers are buying. Dataminers like Seattle's Visible Technologies are helping companies such as Hormel Foods (HRL) and Panasonic pore through millions of tweets, finding customers talking about their products. Dell (DELL), a Visible customer, scouts out the tweets and dispatches its Twittering workers to jump into the conversations. At a conference last week, the company claimed to have boosted sales through these efforts by $500,000 in recent months.
[ BusinessWeek Article ]
4.3.08
Kiss and Punch
WPP's firms compete intensely with one another, at everything from lobbying in Washington, D.C. to media research in Ho Chi Minh City. Wunderman, a direct mailer turned digital heavyweight, is running an online lecture series for Microsoft (nasdaq: MSFT - news - people ) aimed at network engineers. JWT (formerly J. Walter Thompson) is rolling out HSBC's "latitude" ad campaign to seduce "premier" banking customers around the globe. Visible Technologies is analyzing how blog gossip grows from rumor to damaging story, as it seeks methods for corporate clients to counter the wildfires of digital disinformation.
[ Forbes.com Article ]
3.31.08
Visible Technologies names Blanc & Otus AOR
Visible Technologies, which is coming off a second round of investment last fall, is hoping to raise its profile in the marketplace, particularly among PR professionals and marketers who could potentially use their technology. To that end, B&O will also be using Visible Technologies with its own clients.
[ PRWeek.com Article ]
3.17.08
Visible Technologies and Burson-Marsteller Announce Strategic Alliance for Social Media Monitoring and Participation
Visible Technologies, a leading provider of Internet monitoring, analytics and social media participation solutions, today announced it has entered into a strategic alliance with Burson-Marsteller, a leading global public relations and public affairs firm that provides clients a full range of public relations, public affairs advertising, and digital media services.
[ MSN.com Article ]
2.12.08
Online reputation management is hot -- but is it ethical?
For its part, Microsoft Corp. has been piloting social media monitoring services from multiple vendors, including Seattle-based Visible Technologies, over the past several months. The software giant is mulling the use of these tools as a type of listening post to help it better understand what customers are saying in the blogosphere about their experiences with Microsoft products, says Sean O'Driscoll, general manager of Microsoft's community support services.
[ Computerworld.com Article ]
2.4.08
Social Media's Impact Still Growing
Social media is now appearing in every aspect of society and form of media we consume today. Flip on the TV to the latest presidential debate and networked voters on YouTube ask questions along with Wolf Blitzer and instantaneously share their opinions across the Web. Click onto USAToday.com and reader reactions to breaking news are displayed in the header with as much prominence as stories written by veteran journalists.
[ PRWeek.com Article ]
2.1.08
Strong Silent Types Lose
"Any company that thinks it has control of its brand is mistaken," says Blake Cahill, senior vice president of sales and marketing for Seattle-based Visible Technologies, which allows clients to track whether company names, products or phrases are appearing on blogs and news sites.
[ Seattle Business Monthly Article ]
1.14.08
What Would Lord Kelvin Do?
If you have some budget to allocate toward conversation monitoring, services exist that require minimal investment. These companies will help you identify influencers in the CGM space and engage directly in conversation. Starting at $12,000 annually, you can begin brand monitoring with Buzzlogic or with Visible Technologies for not much more. (Ed . note: Nielsen Co., owner of Brandweek, also offers these services.)
[ Brandweek.com Article ]
1.10.08
Competing for Affection: Brands Tap Into Social Networking
"A bunch of technology providers monitor the universe of social media, rate and rank it, and companies can use them to join the dialog," he noted. Buzzlogic is one; Visible Technologies is another.
[ crmbuyer.com Article ]
1.2.08
New Year's top resolution: Managing your online reputation!
Well, 2008 has arrived, along with the New Year's resolutions and the ever-present pundit predictions. Now that we're on the other side of the New Year, I thought I would share my thoughts on what I feel should be one of the companies' top priorities - and probably their number 1 resolution for this year: Efficiently managing their online reputation.
[ SaaStream Article ]
